Our Legacy
Our History
In 1994 George Moyo a local businessman from Alexandria Township founded the Shosholoza clothing brand. From a young age, his love for clothing ignited a passion to transform the brand into a part of everyday lifestyle. A Brand that offers clothing be it for work, relaxing at home, or on the sports fields across Southern Africa.
With our diverse population and culture, no one can dispute the fact that as South Africans we are united through our uncompromising work ethic and our love for sport. Work and sport are the two key attributes that form the DNA, highlighting the essence of the brand.
Shosholoza was conceived within Optimism, which forms part of all South Africans lives, the want for a better life be it at work or at play. The brand is used to convey the power of Optimism which is most powerful in the darkest challenging times, shaping our life, the way we live and ultimately defining our culture. Shosholoza was created to be our country’s number one work wear and sports brand ,giving all who wear it the belief that we are building a new nation and heritage.
Shosholoza was conceived within Optimism, which forms part of all South Africans lives, the want for a better life be it at work or at play. The brand is used to convey the power of Optimism which is most powerful in the darkest challenging times, shaping our life, the way we live and ultimately defining our culture. Shosholoza was created to be our country’s number one work wear and sports brand ,giving all who wear it the belief that we are building a new nation and heritage.
Shosholoza is a song that came to light in the 1960’s, sung by mine workers in South Africa when performing manual labor.
The song expressed the worker’s hardship and the want for moving forward and creating a better life for the next man.
Like most work songs, Shosholoza is performed in a call-and-response manner that allows for synchronization necessary for collective manual labor.
The fact that the song helps endure monotonous and routine work was mentioned by Nelson Mandela, who, during his nineteen years of imprisonment on Robben Island, sang the chant with other prisoners during hard work.
George Moyo, Nelson Mandela, Will Smith and Baby Jake Matlala
Like most work songs, Shosholoza is performed in a call-and-response manner that allows for synchronization necessary for collective manual labor.
George Moyo, Nelson Mandela, Will Smith and Baby Jake Matlala
The fact that the song helps endure monotonous and routine work was mentioned by Nelson Mandela, who, during his nineteen years of imprisonment on Robben Island, sang the chant with other prisoners during hard work.
Significantly, he viewed the train as an allegory of the growing movement against racial segregation and described Shosholoza as “a song that compares the apartheid struggle to the motion of an oncoming train”.
Today the song is South Africa’s second national anthem, sung to show unity and encouragement against any struggle.
Significantly, he viewed the train as an allegory of the growing movement against racial segregation and described Shosholoza as “a song that compares the apartheid struggle to the motion of an oncoming train”.
Today the song is South Africa’s second national anthem, sung to show unity and encouragement against any struggle.